Germany has a mature market for Ayurveda compared to other European cities.

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In Europe, Ayurveda is increasingly acknowledged to be a comprehensive, traditional system of holistic medicine. Since 1993, the European Academy of Ayurveda has been contributing to this development, both by professionalizing educational schemes and by supporting international exchange and research projects.​

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Alternative medicine is increasingly popular especially in German-speaking areas of Europe. In the beginning, Ayurveda played a leading role within a trend of deeply relaxing wellness therapies. Today, even in medical circles, Ayurveda is widely recognized as a complementary system of medicine and has reached the threshold of entering into the realm of evidence-based science. In several European countries, such as Italy, the UK, and Germany, doctors can now study Ayurvedic medicine within the framework of postgraduate medical education recognized by medical councils and universities.

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​To meet the demand for Ayurvedic medicine, massage, nutrition, and therapy, a multitude of seminars and training programs have been established. Ayurveda has also gained ground clinically in Europe: apart from Ayurveda treatment centers and hospitals, prestigious clinical projects have started, officially recognizing Ayurveda's value as a complementary medical system.

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